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RugGear launches in Malaysia

KUALA LUMPUR – RugGear, the new generation of smartphones for rugged personal and work lifestyles, has arrived in Malaysia!

Compunation Technology Sdn Bhd, which has been newly appointed sole distributor, is optimistic of good market response as RugGear fills the growing void of unfulfilled demands in Malaysia which has become a primarily outdoor adventure sporting and active lifestyle nation.

The RugGear range of smartphones, created with lifestyle, nice looks ad performance in mind, has the distinction of versatile smartphone functions and the unparalleled hardiness for wet, rough and tumble situations of everyday life and beyond.

“The Malaysian market may be spoilt for choices for smartphones but is devoid of such a rugged, resilient, durable, waterproof and shockproof mobile phone for secured and safe communication in any extreme working environment,” said Compunation M2B Director* Jennifer Liew.

“The time therefore is perfect for this partnership between RugGear and Compunation and for the debut of RugGear as we will be riding the crest of the wave of the expected robust rise of rugged smartphones.”

Liew said research findings of CCS Insight, a research company focusing on mobile communications and the Internet, revealed that the global market for rugged mobile phones will boom by 25 per cent this year to 22.2 million units. This expanding trend is expected to continue with volumes reaching 54.5 million by 2021.

Compunation will spearhead RugGear’s foray in the Malaysian market with three latest models in RugGear’s portfolio – the RG160 PRO, RG310 and RG730.

All three phones have been tested to be waterproof, withstanding 30 minutes in up to two metres of water; impervious to dust and microparticles; and operate in extreme temperature range from -20°C to 60°C, biometric pressure, humidity and vibrations.

*Mobile-to-Business Director

Liew said Compunation will target two primary market segments to carve out its market share – one the regular mobile phone users who are also adventure seekers and sports enthusiasts; and the other, those working in rugged and tough environments that include construction, logistics, security, forestry, fishing etc.

Compunation has exciting plans for RugGear and this includes bundling the RugGear phones with applications such as Microsoft Dynamics 365 and BPER Push-To-Talk which will equip businesses not just with a communication device but a business management tool.

Microsoft Dynamics 365 is the next generation of intelligent business applications that enable businesses to grow, evolve and transform. It unifies CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) capabilities and works seamlessly to help manage specific business functions to meet customer needs and capture new opportunities.

BPER Push-To-Talk is a global instant one-to-one or group voice push-to-talk communication. It offers an end-to-end, IP-Based-communications and applications platform that guarantees highly-reliable, cutting-edge features, rapid, sub-second response times.

“With RugGear, we will change the landscape of the mobile phone business and also business management, empowering with smart solutions for operational efficiency and effectiveness,” she said.

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